Customized Training Examples

My pre-defined courses are very popular and highly rated. However, if your organization has unique requirements - Let's talk. I can easily change the combination of the topics above to create a customized class, conference, seminar, executive briefing, etc. I can also create additional topics as needed. There is typically no charge for customizing a course.

Here are two example course that I developed for specific clients.

Portrait of Russ
  1. Tuning in the Internet's many Communication Channels (A Terrorist Scenario via Social Media) - The Internet offers many communication pathways and applications.  Adversaries can use these online methods to research, coordinate and implement their activities worldwide without being detected/caught. This course explores the pros & cons of these social media channels from the adversary's perspective.
  2. What Every ISP Employee Should Know about the Internet - This course shows how to exploit the Internet's information resources for a competitive advantage. This course was originally developed for the sales reps of a global backbone network, but the course is well suited for employees in any Internet-related business (ISP's, datacenter, cloud service, software provider, equipment manufacturer, etc.)
  3. Customized Training / Seminar - Any combination of my course topics can be tailored into a customized class, conference seminar, executive briefing, etc.

Tuning in the Internet's Many Communication Channels   (A Terrorist's Scenario Via Social Media)

The Internet offers many new communication pathways and applications.  Adversaries can use these online methods to research, coordinate and implement their activities worldwide without being detected/caught.  This course explores the pros & cons of these social media channels from the adversary's perspective.

During the class, two laptop computers will be connected to the Internet  to provide real-time, online demonstrations for most of these social media channels.  A volunteer from the audience will operate laptop #2, and assist the instructor in planning a fictitious "terrorist attack on the Whitehouse". The instructor and the volunteer will use multiple Internet identities on various social media to plan the attack; including all the detailed logistics of the time, location and methods of attack. Then as the attack "unfolds", the Internet is employed to monitor in real time, video images of Washington DC, local radio stations, police dispatchers, flight paths, etc. This online scenario should dramatically illustrate the increasing challenges to the intelligence community, as the Internet grows to emulate/absorb all other forms of communications.

Outline:

- Architecture Review:  client-server vs. peer-to-peer, meta-data, geotags, membership concepts
- Text Messaging: Email, mailing lists, UseNet newsgroups, blogs, forums
- Real-Time text: chat rooms, Internet Relay Chat, instant messaging
- Collaboration Tools: shared whiteboards, remote application sharing, remote access
- Audio
: Voice over IP, IP telephony (PC to PC, PC to phone, phone to phone), Audio streaming/broadcasting.
- Video: Video chatting, Video streaming/Broadcasting, Skype, YouTube
- Social Media: Integrated environments, membership restrictions.  Facebook, Linkedin, instagram, twitter
- New Communication Paradigms: encrypted channels, steganography, virtual reality, wireless devices/apps, whatsapp, TOR

For each social media channel, the following will be explained: functional architecture, applicable standards, popular software, and links to major online reference sites. 

Pre-Requisite: "Hidden Universes of Information on the Internet" is strongly recommended.

Course Style: This course is 1 day long. Since 1998, I have taught this course  in a lecture/demo mode, using my laptops, connected to my own internet provider. This gave me the freedom to do live demonstrations with multiple "usernames", and include audio & video social media. However due to increasingly difficult logistics/security issues with bringing my equipment into client locations, I am leaning towards revamping the course format to run from a client-supplied computer/connection.


What every ISP Employee Should Know About the Internet

This course shows how to exploit the Internet's information resources for a competitive advantage. Your employees may have great sales skills or advanced router expertise,  but most people are complete novices when it comes to really searching the Internet. This course was originally developed for the sales reps of a global backbone network, but the course is well suited for employees in any Internet-related business (ISP's, datacenter, cloud-based services, content delivery network, software provider, equipment manufacturer, etc.)  

The following topics will be highlighted throughout the course:

 - Internet technology and architecture
 - Identify strengths & weaknesses of your competitor's products and services
 - Sales prospecting: finding the companies in specific industries that need your internet services.
 - Discover the potential customer's current internet service providers.
 - Identify the key personnel at potential customer organizations ( to make the sale)
 - Identify the key personnel at competitors ( to hire )
 - Keep up with latest technology advances that will impact your industry.
 - Anticipate worldwide Internet usage trends, and be prepared to capture that market share.

1) Internet Architecture- Your employees should understand where your products and services fit into the Internet's overall architecture.  Topics covered can include metro/national/global networks, exchange points, peering vs transit, data centers, cloud services, content delivery networks, submarine cables, satellite connections, TCP-IP, IP numbers, IANA, domain names, ICANN, registrars, ASN, big data, Internet of Things, traceroute, whois

2) Persona Issues - You are leaving "footprints" all over the Internet, and are probably leaking your search terms to your research targets! You must explicitly understand the persona details of your own Internet connection.  Tradecraft techniques are covered for minimizing the information you leak to competitors. This is could be an essential topic for employees doing sensitive research such as proposal development, mergers and acquisition planning, recruiting, market research, etc.    Do not research competitors until you fully understand your internet persona.

3) Search Tools - Many popular search tools can be classified as one of three types of online resource: Directories, Search Engines, and "user pages"/social media.  Learn the strengths and weaknesses for each of these search tools, and know when to apply these tools against specific types of topics. Advanced search techniques are exploited such as PDF searches, site: command, and link analysis.  These clever techniques can quickly lead you to the very best online resources. Stop wasting your time with simple search techniques at Google.

4) Specialized Search Tools - The vast majority of the Internetís high quality, detailed content is "hidden" in specialized databases.  This 99.9% of the Internet's content is invisible to the "tiny", surface search engines such as Google and Bing.  Discover tens of thousands of specialized search tools, which focus on specific topics and formats.  These resources are often referred to as "deep web",  "Invisible web", "hidden content", etc.  Country-specific resources can also be covered  such as country-focused search tools, news resources, phone books and language translators.    

5) Online Communications with Clients - Reminders about essential email techniques including filter rules, labels, signatures.  Find out when and how a customer has opened your email, without using annoying "read receipt" requests. Linkedin privacy settings, posting netiquette, and search options.

6) Review & Summary

Course Style: This course has typically been taught in lecture /demo mode, about 1-day, depending on the depth and quantity of the topics you want covered. 


Russ Haynal -  Internet Instructor and Speaker

Contact me at 703-729-1757 or  Russ 'at' navigators.com  
If you use email, be sure to put "internet training" in the email's subject, so I have a chance to notice your email in my inbox. Once we have emailed a couple of times, I will create an email filter that should automatically move your email into a "client folder" in my email program. There I will notice all your emails regardless of the email's subject. 
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